Airline Sales and Marketing
If you cannot answer 'Yes' to these six questions, then you need to consider installing a PNR Database or an Airline Data Warehouse.
Can you, and all of your sales staff, access all information on all flights you are responsible for? Can you access the data in a web-friendly format, from any location in the world, 24/7? Can you compare the results to previous flights and then drill down and find out which sales channel is performing poorly? Can you find out, in real time, if your promotions and code share deals are bringing you profitable sales? Do you know the 'Net Passenger Value' of all your customers? Can you respond to their needs? Do you and the revenue management team use identical data and co-operate closely? The Flight Register can install an Airline Data Warehouse with no capital expenditure. Tools and reports are provided so you will be able to: * Answer 'yes' to all of the above questions, and also: * Improve Cross-Selling and Up-selling* Analyse sales by GDS, Origin and Destination, Selling Agent, Tour Code
* Focus Marketing Campaigns
* Measure the success of campaigns instantly
* Negotiate better Tactical Offers
* Obtain Allocation Partner data quicker
* Deal with Schedule Changes and Cancellations faster
* Settle Customer Disputes
* Speed up and Automate internal Reporting
